Start Your e-Business Right!
Start Your e-Business Right! Copyright 2002 lessworkmoremoney.com By Armand Melanson Ever wonder why 90% - that's 9 of 10 - small business ventures fail miserably? And what was the single successful entrepreneur's secret to success? The answer is so simple that it boggles the mind! How can so many people miss it: SELL WHAT PEOPLE WANT! Crazy isn't it. But most people getting into business decide what they will sell without really considering how much demand there is. Always identify an existing market, then pick products & services to meet that demand!!! And today it's easier than ever to find out how much demand there is for a given product without spending a dime. You start by picking a target market like health, biz ops, security products, or whatever you are interested in selling. Once you have the market picked, you identify 6-12 products which fit that market. Then you sit down & you write out the most important keywords & phrases that people will likely use to find these products on the web. Once you have your list, you're ready to test the demand. Go to http://inventory.overture.com/d/searchinventory/suggestion/ & use the search term suggestion tool to see how many searches were done on the most relevant terms for your products. You basically type in your search term/phrase, then search Overture's records of how many searches have been done in the last month. It gives you a count for all searches which contain the search term. In fact this list will give you great suggestions about what phrases are most often used to find your prospective product. This is so easy to do, but most people don't even consider trying it. If the product is getting very few searches, pick another product. This is absolutely key. You must pick products that are in demand. Since OVERTURE is partnered with many of the major search engines, their search records will tell you if people want what you are thinking of selling. So use the OVERTURE search suggestion tool and always SELL WHAT PEOPLE WANT! ---------------------------------------------------- ABOUT THE AUTHOR: Armand Melanson is an emarketing consultant & author. For free marketing tips & articles you can re-use, visit him at http://lessworkmoremoney.com ----------------------------------------------------
About the author: Armand Melanson is an emarketing consultant & author. For free marketing tips & articles you can re-use, visit him at http://lessworkmoremoney.com
